serendipity

1.     What’s new? (significant value adding contribution?)

2.     So what? (will it change anything?)

3.     Why so? (is it built on a foundation of convincing arguments?)

4.     Well done? (are all the theoretical elements covered?)

5.     Done well? (does it flow?)

6.     Why now? (is it contemporary enough to matter?)

7.     Who cares? (% of academic readers interested?)

Source: Whetten (1989)